Homewood School & Sixth Form Centre, Ashford Road, Tenterden, Kent. TN30 6LT
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GCSE Media Studies

Why study Media Studies?

It is impossible to overemphasise the significance of the media in our lives. Studying the media will give you the skills to analyse media texts, understand how texts are produced, find out who owns media companies and observe how technologies are changing the way we consume the media. You will reflect on how the media has changed over time, and how our ideas and beliefs can be shaped by media images and messages. Coursework will allow you to become a media producer in your own right.

Completing a GCSE in Media Studies can lead to further study of the media, at AS/A Level and will equip you with some of the skills required for a career in the media.

Media Studies at Homewood involves the study of:

  • Film
  • TV
  • Radio
  • Advertising
  • The Music Industry
  • New digital Technologies

Expect to have hands on experience of working with Moving Image, Digital Photography and Sound

AS and A2 Media Studies

Although it is not necessary to have studied media at GCSE level, the assumption is that you have a good level of literacy from other GCSE subjects and a strong interest in the Mass Media.

Studying the media at this level allows the student to go further into the subject and explore more personal interests and techniques of production.

At this level there is much more focus on the analysis of media texts and their underlying concepts and contexts. Typically the course will involve the close analysis of film, television, magazines, newspapers, advertising and new digital technology including the internet.

A level media also gives the student the opportunity to produce media work in any of the examining body prescribed briefs. Typically this will be moving image and print based work. However the onus in this subject area is on the development of individual skills and interests. We will often offer extracurricular media relevant experiences to interested students and as a consequence of this have developed some strong links with the community and other external parties to increase the students application of media knowledge.

AS and A2 Film Studies

As the title suggests this is purely a study of film. It has broadly similar ideas and practice to the media study course but is only centering on film texts. The student taking film at Homewood will be encouraged to look at the ways in which spectators consume films, how films are typically constructed and why they are constructed in these ways. There is a strong emphasis on British and American film in the first year of AS and this is continued into the A2 but with the addition of more complex films from Europe and other continents, which will challenge the student’s perceptions of film in contemporary society.

There is also an opportunity to produce film at different levels according to the interests and skills of the student. A student studying film at Homewood might produce a photographic story board for their coursework, a shooting script or produce a short film.

AS and A2 Communication and Culture

This subject gives opportunities for students to develop skills, competence and knowledge in the study and the practice of communication and how it has effect on cultural identity. It is designed to be broad and accommodating in its use of study texts, as any text is able to communicate meaning to the reader. It has a strong practical element in its delivery, with coursework that requires the use of audio visual technology. Coursework will take account of students’ awareness of their roles as creators and consumers of communication, with specific cultural identities that have been carefully constructed through a variety of ways. The A level in Communication and Culture will develop the student’s ability to reflect on the techniques of communication at many levels, typically exploring interpersonal, intrapersonal and linguistic forms of communication.

The subject forms a natural link between English and Media based studies and can be complementary to many humanities base subjects. With a focus on the study of how people communicate with each other and how models and theories have sought to explain the nature of communication and its role in the creation and spread of changing cultures, this subject has a broad theoretical base with the opportunity to apply knowledge practically.

In addition it allows students to develop skills which are desirable in many areas of employment, including such areas as teaching, personnel work, social work and public relations.

Level 3 Creative and Media Diploma

This is a two year course that carries within its structure the equivalence of three and a half A levels. The Principal Learning for Creative and Media combines academic and theoretical knowledge with practical skills. The aim of the qualification is to provide breadth in learning and depth in the application of the practical skills, developing creativity and confidence in the student’s ability to think, question, explore, create and communicate.

Following a Diploma programme will also enable learners to develop their personal, learning and thinking skills. Creative thinking, team-working, self-management, reflective learning, independent enquiry and social participation are all central to the qualification and are embedded in the teaching and assessment of the Principal Learning.

The Diploma in Creative and Media is therefore suitable for anyone who wants to develop an understanding of the creative process as well as develop skills in the creative and media sectors.

Typically we have students on the Diploma who are interested in film, video production, photography, graphics, music and creative writing. However, the principal learning gives students the opportunity to explore and experiment with several disciplines within the course of their study, rather than specialising in a single discipline.

There is also a strong emphasis upon the application of student learning in work- related tasks that are intended to develop skills related to thinking and learning essential to self-development.

The diploma also has 10 days of work experience built into its structure which will allow students to create valuable links with the world of work. It is essential to recognise, though, that first and foremost the focus of the Principal Learning for Creative and Media is on process, so the Diploma should not be an art and design student, nor a moving image production student, nor a dance student — he or she is a student of the process of creativity.